Hi there!
With 20+ years of design and management experience, I am a strategic and innovative designer who prides myself on thoughtful and successful design solutions. I have worked for industry giant Ogilvy PR, and a Fortune 500 company designing for equity brands like Crockpot, Oster, and Sunbeam.
I also have enjoyed working in the travel industry where my love and appreciation for travel, translated into highly engaging, multi-channel, marketing programs and collateral. I have taken on Amazon, leading a creative team as part of a fast-growing e-commerce company, where we successfully bought and scaled a large portfolio of brands. Designing in Amazon’s competitive landscape challenges a designer to strategically prioritize the unique selling propositions of each product in order to maximize conversion and the overall consumer experience. Throughout it all, I have also enjoyed cultivating relationships and collaborating with personal clients all across the country. Check out my full work experience on LinkedIn.
Each phase of my design journey has made me a more well-rounded designer and mentor to others. Asking the right questions to fully understand the objectives and desired outcome for each project is what separates the good from the great.
Behind every well-designed piece is an important balance between message and beauty.
Having grown up in tropical places such as the Dominican Republic, Barbados, and Fiji, I am happiest when taking in the beauty of the outdoors at home or while traveling. My favorite color is blue, which continuously reemerges in my life and work; It reminds me of the beautiful oceans I have spent so much time enjoying throughout my life.
On a personal note, I am a wife and mother of two. Our kids keep us on our toes and make us laugh every day. I love all dogs and have proudly spent over 20 years volunteering for a local dog rescue. Both raising children and working with rescue dogs give a unique perspective on what is important – appreciating the littlest moments… life’s details!
The details are what make the ordinary, extraordinary.
Cheers to what’s next!
Stacy
Hi there!
With 20+ years of design and management experience, I am a strategic and innovative designer who prides myself on thoughtful and successful design solutions. I have worked for industry giant Ogilvy PR, and a Fortune 500 company designing for equity brands like Crockpot, Oster, and Sunbeam.
I also have enjoyed working in the travel industry where my love and appreciation for travel, translated into highly engaging, multi-channel, marketing programs and collateral. I have taken on Amazon, leading a creative team as part of a fast-growing e-commerce company, where we successfully bought and scaled a large portfolio of brands. Designing in Amazon’s competitive landscape challenges a designer to strategically prioritize the unique selling propositions of each product in order to maximize conversion and the overall consumer experience. Throughout it all, I have also enjoyed cultivating relationships and collaborating with personal clients all across the country. Check out my full work experience on LinkedIn.
Each phase of my design journey has made me a more well-rounded designer and mentor to others. Asking the right questions to fully understand the objectives and desired outcome for each project is what separates the good from the great.
Behind every well-designed piece is an important balance between message and beauty.
Having grown up in tropical places such as the Dominican Republic, Barbados, and Fiji, I am happiest when taking in the beauty of the outdoors at home or while traveling. My favorite color is blue, which continuously reemerges in my life and work; It reminds me of the beautiful oceans I have spent so much time enjoying throughout my life.
On a personal note, I am a wife and mother of two. Our kids keep us on our toes and make us laugh every day. I love all dogs and have proudly spent over 20 years volunteering for a local dog rescue. Both raising children and working with rescue dogs give a unique perspective on what is important – appreciating the littlest moments… life’s details!
The details are what make the ordinary, extraordinary.
Cheers to what’s next!
Stacy
Work.
PROJECT SAMPLES.
Work.
PROJECT SAMPLES.
Experience.
01. GRAPHIC DESIGN
Do you need someone who can take your ideas and bring them to life? Whatever your graphic needs are I can deliver impactful designs based on creative mandatories.
02. LOGO DEVELOPMENT & BRANDING
Are you looking to launch a new brand or are you in need of revamping an existing one? Asking the right questions in order to fully understand the essence and priorities of a brand and then bringing it to life is what I find most exciting and rewarding.
03. PACKAGING DESIGN
Are you looking to create packaging that will inform and delight? To create effective packaging you need to consider the real estate the package will compete in. Whether at retail, online or on Amazon, each space comes with unique messaging challenges and priorities.
04. CREATIVE DIRECTION
Do you need a strategic thinker who can get a multi-channel project rolling in the right creative direction? With 20 years of experience, I am well versed in asking the right questions to set each project on the right path. Whether working independently or as an extension of a team I can guide each project from concept to completion.
05. PRINT PRODUCTION
Need an expert with extensive knowledge of the printing process? Business collateral, magazines, spot varnishes and more! Attention to detail on file set up, onsite press checks and the understanding of how inks come together on paper makes for beautifully printed pieces that will make an impact for your business.
Experience.
01. GRAPHIC DESIGN
Do you need someone who can take your ideas and bring them to life? Whatever your graphic needs are I can deliver impactful designs based on creative mandatories.
02. LOGO DEVELOPMENT & BRANDING
Are you looking to launch a new brand or are you in need of revamping an existing one? Asking the right questions in order to fully understand the essence and priorities of a brand and then bringing it to life is what I find most exciting and rewarding.
03. PACKAGING DESIGN
Are you looking to create packaging that will inform and delight? To create effective packaging you need to consider the real estate the package will compete in. Whether at retail, online or on Amazon, each space comes with unique messaging challenges and priorities.
04. CREATIVE DIRECTION
Do you need a strategic thinker who can get a multi-channel project rolling in the right creative direction? With 20 years of experience, I am well versed in asking the right questions to set each project on the right path. Whether working independently or as an extension of a team I can guide each project from concept to completion.
05. PRINT PRODUCTION
Need an expert with extensive knowledge of the printing process? Business collateral, magazines, spot varnishes and more! Attention to detail on file set up, onsite press checks and the understanding of how inks come together on paper makes for beautifully printed pieces that will make an impact for your business.
Design Services.
Education.
American University, Washington DC
B.A. in Graphic Design
The Madeira School
McLean, VA
Design Services.
Education.
American University, Washington DC
B.A. in Graphic Design
The Madeira School
McLean, VA
Contact me.
let’s talk!
954.632.0775
Contact me.
let’s talk!
954.632.0775
